Research
Sector Report

Breaking New Markets, the Chinese Consumption Upgrade and Localisation as a Growth Driver

  • Public Equity
  • Consumer
  • China & Hong Kong

Consumer goods, and luxury goods specifically, have been of particular interest to Third Bridge Forum's clients in Q1 2019. Forum has conducted over 80 Interviews focused on consumer durables, apparel and automobiles, a quarter of which focused on luxury consumer goods, to offer key insights from senior specialists operating out of North America, China and Europe.

An Operations Manager at Chopard Trading (Shanghai) emphasised that the “core of fine jewellery is brand awareness,” rather than the quality of the raw materials used, which has allowed players like Tiffany & Co and Richemont SA’s Cartier to monopolise the highend market. The specialist noted that while he believes the “sales revenue of jewellery will rise,” non-jewellery brands such as Dior, Louis Vuitton and Gucci that want to compete with market leaders need to go above and beyond by “retain[ing] customers in their value chains” and offering pieces that “best match [their] other products… to demonstrate [their] strength and professionalism in the luxury jewellery sector.” 

Read More

Submit your email address for full access to our Research content.