Research
Interview Synopsis

Google Travel & the OTA Industry

  • Multi-Asset Class
  • Consumer
  • Global

As the scope of online travel and tourism continues to expand, Third Bridge Forum interviewed a former search specialist at Google to investigate how the internet giant is leveraging its global reach to move into the sector. The former Google sector chief, now an executive at an international hotel chain, explained the changes in the multi-trillion-dollar industry – and who was best placed to exploit them. 

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